“É Para Ti” Campaign
Client: Danone
Agency: COMON
Year: 2023
Copywriter: Andreia Luísa
Art director: Alexandre Guimarães and André Pina
Account Director: Paulo Antunes
Account Manager: Joana Ferreira and Maria Antunes
Strategy: Rita da Nova
Digital Designer: Camila Silva
Motion Design: André Pina
Post-Production: André Pina
Everyone in the sports community has experienced a lack of time, motivation, or energy. That is why “You are not alone” becomes one of the campaign's key messages. The campaign highlights the role YoPRO plays in this community as a premium protein product that benefits sports practitioners of all kinds. So, whether one is a professional athlete or a sports enthusiast, YoPRO “Is For You”
(“É para ti”).