“APOCALIDL” Campaign
Client: Lidl
Agency: O Escritório
Year: 2024
Creative Director: Pedro Pinho
Creative Supervisor: Fábio Polido and Filipa Dornellas
Copywriter: Filipa Dornellas and Dário Moreira
Art director: Bruno Barros, Fábio Polido and André Pina
Account Director: Mariana Figuerola
Account Supervisor: Inês Nogueira de Sousa
Account Manager: Raquel Seno
Strategy: Zélia Morais
Executive Producer: Mirella Payola
Director & DoP: Lui Avallos
Post-Production: Guilherme Chaves and João Lucas Aguiar
But these ones are different from the ones we usually see on screen. They’re not that interested in us. What they really want is what everyone wants: products at low prices. And they know perfectly well that they can find them at Lidl.